“The Next Golden Era is Now.” It ties in a bit of yesteryear’s heroes, including Bobby Orr, Wayne Gretzky, and Gordie Howe, and uses the balance of the 30-second spot to highlight sensational plays by some of today’s stellar talents, such as Auston Matthews, Cale Makar, Andrei Vasilevskiy, Trevor Zegras, and of course McDavid.
The key message highlighted: “Will you let the golden era pass you by?”
Translation: “Seize the day, people, because these are the kids who are defining the era that one day you’ll be reminiscing about like those old goats who gas up RVs every summer to visit that spot in the Canadian Rockies that has the visages of Orr, Gretzky, Howe, and Jean Beliveau chiseled into the mountain.
The next step for the NHL to take, like the PGA did, is to focus more acutely on specific kids, showcasing their speed, athleticism, and execution. No sport in the world has athletes, even those lower on the talent chain, executing at today’s NHL’s pace and dealing with its degree of difficulty and, let’s not forget, danger.
These guys are so good that it’s hard to appreciate fully until the video is slowed, allowing the degree of difficulty and athleticism to be highlighted and, to some degree, explained. At today’s pace, it can be difficult for even an experienced eye to detect how a play develops, never mind how it gets executed or finished.
If you haven't seen the Next Golden Era video, it is in the link or below.