Canucks and Beyond

Birth of a Logo

08/29/2007 at 5:29pm EDT

imagePost-Updated at 12:29pm PT

11:30am was the tailgate party at GM Place
12:30pm is the sweater launch.
Follow that previous link and you can watch the launch on a video livestream.

Update 12:55pm PT

The livestream crashed at a certain point and had problems.
Here are a few images taken moments ago of the new jerseys.
Better quality ones should be available in a while…

Update 1:10pm PT

Report from the The Province:

The Vancouver Canucks’ new home and away uniforms will look strikingly familiar to fans.
The jerseys carry the most recent orca logo on the front and the original hockey stick emblem on the shoulders.
The sweaters are in the same blue, green and white colours the Canucks wore when they first joined the NHL.
About 8,500 people gathered at GM Place to get a look at the team’s new jerseys, the fifth since the Canucks started playing 37 years ago.
After finishing out of the playoffs since 2004, the Canucks advanced to the second round last season before losing to the Anaheim Ducks in five games.

Update 7:05pm PT
The Crazy Canucks were at the jersey unveiling today. I didn’t make it over myself, but J.J., Rebecca and DaveO give us some great audio from the event. Enjoy!

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NOTE:
(I deleted a few lines from here, written earlier, before the photos were made available.)

I was going to add some thoughts about what I think of these, but what the hell does one say? My favorite has always been the stick-in-rink vintage. I’ve never been a big fan of the orca, simply because I saw it more closely associated with the Orca Bay company rather than with my team, but I realize a lot of other people are fans. However, wouldn’t it have benefited from some minor color changes to the logo, to adapt to the new jersey colors?

Anyway, I’ll be sticking with my own vintage Luongo jersey—I hope others are happy with their new-look jerseys.

I just hope we can quit talking about hockey clothes and go back to talking about hockey soon. :)

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