Canucks and Beyond

Logo Prank or The Real Deal?

08/27/2007 at 3:05pm EDT

Friday, August 24, 2007
ATTENTION: All available Sports Reporters, Greater Vancouver / Vancouver Island media organizations: CBC, Citytv Vancouver, Citytv Victoria, Global TV, CanWest, CTV 9, A-Channel, CH, Radio-Canada, OMNI 10, NW 98, The Team 1040,

Dear Sports Reporters,

Just to give the local and international sports media a sneak preview, this is a rough draft of the official new team logo of the Vancouver Canucks NHL hockey club to be officially unveiled at a press conference on Wednesday, August 29 at 12:00pm noon. Orca Bay Sports & Entertainment hired Cossette Communications, Inc. to prepare a preliminary and final design that best represents the indigenous significance of the west coast of Canada. It was designed by local graphic artist, Alvin R. Singh.

Overall, the new logo really connotes the majestic natural beauty of the Pacific Northwest region. [...]

Best regards,
V P, Broadcast and New Media
Orca Bay Sports & Entertainment

The press release was accompanied by the “rough draft,” seen below.


Note #1 This is what happens when Orca Bay operates like a damn .007 movie.
Note #2 Hockey fans are certifiable.

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