Michael DiLorenzo, the NHL’s Director of Corporate Communications, was Twittering some photos today en route through Mobile, Alabama with this fridge truck.

I know it’s not for beer, but still: IDEA! Meanwhile, another photo of the truck is here, and the crew is currently stopped for lunch at the Dreamland Bar-B-Que. Even includes photos of lunch.

I feel like a stalker. Isn’t the internet strangely entertaining? :)

Update 1:37pm PT: Just realized that DiLorenzo is keeping an online journal of the trip. Very nice.