Canucks and Beyond

Prime Ministerial Hockey

12/20/2007 at 5:16pm EST

Prime Minister Stephen Harper shows his national pride and appears in TSN’s on-air promotional spots asking hockey fans to join him in watching the 2008 IIHF World Junior Championship as Team Canada goes for a fourth straight Gold Medal.
The Harper spots are the latest addition to TSN’s multifaceted World Juniors marketing campaign, promoting the network’s coverage of the event from December 26 to January 5.
Prime Minister Harper, a huge hockey fan, will appear in two 15 second spots, inviting Canadians to join him and his family for the country’s annual holiday hockey tradition on TSN.

All of which might seem a bit bizarre to non-Canadians, but this isn’t the first time our Prime Minister has partnered up with TSN.

Harper has appeared on TSN’s hockey coverage before. During last season’s NHL Playoffs, TSN’s Gord Miller visited 24 Sussex Drive to watch Game 2 of the Stanley Cup Final: Ottawa @ Anaheim with the Prime Minister. Harper also took part in the NHL on TSN: Stanley Cup Playoff Preview Show in 2006.

Now, if someone could get the American President involved in such hockey promotions, I bet U.S. television ratings would go through the roof. :)

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