Canucks and Beyond

Gary Bettman = Gene Simmons Greatest Failure

09/11/2008 at 7:04pm EDT

From an interview with Gene Simmons on MSNBC:

Q: What would you say has been your biggest failure?

A: I haven’t had too many big ones but for the past two years, I’ve been dancing with Gary Bettman [the NHL commissioner], trying to figure out some way to [get him to] hire Simmons Abramson. It hasn’t happened yet.

Q: That’s a failure, your inability to seal a deal with Bettman?

Simmons Abramson is the marketing firm founded by Gene Simmons and Richard Abramson, currently responsible for branding an Indy race near you with the slogan: “I Am Indy.” (Clever, clever stuff.)

So, would you hand over the NHL’s marketing to Gene Simmons? Well, the NHL did that once already, actually…



Personally, I’m glad to know Bettman resisted going down this dark road again. :)

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