Canucks CEO Chris Zimmerman was asked how regular fans will be able to afford to take in a game at GM Place. Zimmerman says when you compare the Canucks to other NHL franchises, ticket prices are quite reasonable. “Some of the pricing is driven by supply and demand, and then we obviously assess the ticket prices against all the other Canadian teams. We tend to be in the bottom half of the prices, looking at the prices across Canada.”
Hmm. The increase in ticket prices for this season was pretty bloody substantial. But even assuming that Zimmerman is correct in simply following the theory of supply and demand (after all, the Vancouver fan base has clearly been willing to pay) there is a cautionary tale out there that the Canucks might want to keep in mind as well: the Detroit Red Wings.