Kukla's Korner

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Watching The Stanley Cup Playoffs

from Joe Lucia of Awful Announcing,

With playoff games also taking place in the middle of weekdays, there’s also going to be a natural drop in reach for those games. Despite all those caveats, it’s stunning to see the overall drop in NHL playoff viewership for the first three rounds.

Per Sports Media Watch, the NHL averaged just 844,000 viewers for its playoff games in rounds before the Stanley Cup Final. Not only is that a 28% drop from a year ago, it’s the lowest since NBC’s networks began airing all playoff games as part of the NHL’s TV deal with the network that started in 2012. Of the 11 conference final games, just one (Game 4 of Golden Knights-Stars) saw an increase from 2019 – and that was a game that aired on NBC as opposed to NBCSN (which the comparable game did a year ago). That matchup was the most-watched of the round, with a paltry 1.68 million viewers.

The trend was not reversed for the start of the Stanley Cup Final on Saturday. Game 1 of Stars-Lightning series drew a jarring 2.12 million viewers (on NBC!) Saturday night, per ShowBuzz Daily. That finished fourth among the six live sports contests airing in primetime on Saturday, ahead of just an MLB on Fox national window and a Louisiana Tech-Southern Miss college football game on ESPN2.

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Filed in: NHL Media, Hockey Broadcasting, | KK Hockey | Permalink
 

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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