STAMFORD, Conn. – January 30, 2017 – NBC Sports’ presentation of the 2017 NHL All-Star Game averaged a Total Audience Delivery (TAD) of 2.28 million viewers across NBC and NBC Sports Digital platforms, according to Fast National data released by The Nielsen Company, and digital data from Adobe Analytics.
The NBC-only broadcast averaged 2.262 million viewers, up 42% vs. the 2016 NHL All-Star Game on NBCSN (1.595 million) and up 46% vs. NBC’s 2015-16 NHL regular-season average (1.545 million). This year’s game (3:39-7 p.m. ET), which marked the event’s return to network television, was the most-watched NHL All-Star Game since 2004, and delivered a 1.32 household rating, up 47% vs. 2016 (0.90; NBCSN).
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