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Watching The 2017 NHL All-Star Game

STAMFORD, Conn. – January 30, 2017 – NBC Sports’ presentation of the 2017 NHL All-Star Game averaged a Total Audience Delivery (TAD) of 2.28 million viewers across NBC and NBC Sports Digital platforms, according to Fast National data released by The Nielsen Company, and digital data from Adobe Analytics.

The NBC-only broadcast averaged 2.262 million viewers, up 42% vs. the 2016 NHL All-Star Game on NBCSN (1.595 million) and up 46% vs. NBC’s 2015-16 NHL regular-season average (1.545 million). This year’s game (3:39-7 p.m. ET), which marked the event’s return to network television, was the most-watched NHL All-Star Game since 2004, and delivered a 1.32 household rating, up 47% vs. 2016 (0.90; NBCSN).

Viewership of the game peaked in the 6:45-7 p.m. ET quarter hour, as more than 2.5 million viewers (2.529 million) watched the Metropolitan Division, led by Alex OvechkinSidney Crosby, All-Star Game MVP Wayne Simmonds, and head coach Wayne Gretzky, defeat the Pacific Division by a score of 4-3 in the championship game.

This year marked the second iteration of the 3-on-3 tournament format to the All-Star Game, inspired by the league’s 3-on-3 overtime format, which began last season.

Following are the Top 10 markets for the 2017 NHL All-Star Game:

Market Rating
      1.   Pittsburgh 6.1
      2.   Buffalo 5.3
      3.   Minneapolis-St. Paul 3.7
      4.   St. Louis 3.4
      5.   Chicago 3.1
      5.   Philadelphia 3.1
      7.   Detroit 2.7
      8.   Columbus 2.6
      9.   Washington, D.C. 2.5
      10.   New York 2.3

Live streaming of the 2017 NHL All-Star game on connected devices was up 53% in unique devices (23,000) and up 12% in live minutes (1.898 million) versus 2016 (15,000 uniques; 1.7 million minutes), respectively. The Average Minute Audience for the NHL All-Star Game live stream via the NBC Sports app and NBCSports.com was 18,600 viewers.

Filed in: NHL Teams, NHL Talk, NHL Media, | KK Hockey | Permalink
  Tags: nbc


bigdee89's avatar

Personally I thought the skills competition was boring.  Long distance shot instead of creative dekes was a loser.  Most players missed.  Mike Smith’s shot was a miracle

Posted by bigdee89 from The Great White North Eh? on 01/30/17 at 07:52 PM ET


Skills competition is getting boring and the camera angles they used sure weren’t helping. It’s probably time to let the skills competition go the way of the dodo. Focus more on getting the players out interacting with the fans in the host city.

Posted by evileye on 02/01/17 at 04:51 PM ET

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com


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