“We are always looking for innovative ways to engage different segments our fan base and provide a unique fan experience,” said Vegas Golden Knights President Kerry Bubolz. “Like the Vegas Golden Knights, William Hill US is a proud ‘Vegas Born’ organization. This partnership between a major professional team and a sports book operator is a historic, landmark agreement and we are delighted to be leading the way with William Hill in this space.”

William Hill US and the Golden Knights will collaborate on engaging with fans of legal betting age through various media, advertising and promotional platforms. The partnership will feature a TV visible dasherboard, in-arena signage, updated league-wide odds displayed on the in-arena Knight Tron during intermission, an away game watch party, and recognition on the LED ribbon board of the “William Hill Line Change” when the Golden Knights make a line change during the game.

William Hill US currently operates 108 race and sports books in Nevada and is the state’s leading mobile sports betting app. The Vegas Golden Knights open their 2018-19 regular season on Thursday, October 4 at T-Mobile Arena when they take on the Philadelphia Flyers. During their inaugural season last year, the Golden Knights set a new standard for on-ice performance by an expansion team, shattering several records and winning the Western Conference Championship.