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The Story Behind The Budweiser Super Bowl Ad

from Raju Mudhar of the Toronto Star,

With Super Bowl commercial hype gaining momentum as the NFL championship game approaches, Budweiser Canada is launching an ambitious campaign that it hopes will literally score with consumers.

The brewer’s one-minute ad Sunday will launch Budweiser Red Lights, replicas of the goal light that shines whenever your favourite NHL team scores. It has created a spokesperson, Ron Kovacs, the hockey-loving inventor of the Red Light who — beyond just appearing in the spots and teasers — may actually come to your home to install it.

The home version can be synced to your favourite team. It will flare and a horn will blare whenever your team puts one in the net, even if you’re not actually watching the game. It’s a piece of the rink in your home, or more likely, your man cave.

read on and if you missed the Budweiser 'teaser' videos, you can see them here...

added 9:25am, Below, read the release I just received from Budweiser regarding this topic.

February 1, 2013 (Toronto, ON) – Budweiser is set to elevate game time for die-hard Canadian hockey fans beginning this Super Bowl Sunday. The iconic goal light – the red beacon of celebration during every hockey game – has been re-invented by Budweiser and is now available for purchase†. Budweiser Red LightsTM are new, authentic-looking portable goal lights imbedded with technology that will sound off whenever a fans’ favourite city scores a goal – making the at home viewing experience bigger and more action-packed for Canadians. Goals will never be the same!

“Budweiser is all about celebration and great times. As a brand that loves hockey, we wanted to elevate those key moments during the game when celebration is at its peak – the moment a goal is scored,” said Kyle Norrington, Brand Director, Budweiser. “While fans are at home enjoying the game with a cold Budweiser, we want to offer them a piece of the action and amp up goal celebrations. Budweiser developed the red lights specifically for Canadians to make hockey more fun and exciting for fans at home.”

A combination of leading edge technology and innovation, the Budweiser Red Light ensures fans will never miss a goal. With a WIFI connection and the Budweiser Red Lights App – available for iPhone and Android users – the installation process is easy. Fans just need to select their city (or two or three!) and follow the simple instructions on the app. Hockey-obsessed Canadians can rest assured they’ll know when their city has scored – the Budweiser Red Light’s horn sounds and the red light flashes. Budweiser Red Lights also give fans a ‘five-minute to game time’ warning message.

The Budweiser Red Light campaign launches on Super Bowl Sunday with a 60-second television spot. Following this, fans can follow the story of Ron Kovacs – a new Budweiser character and the face of Budweiser Red Lights. Kovacs – a huge hockey fan – will install Budweiser Red Lights in the homes, offices, garages and dens of hockey fans throughout the season. 

Fans can stay in touch with Ron via Twitter @BudRedLights and track their adventures on Facebook at www.facebook.com/budweisercanada

The perfect addition to hockey fans’ home entertainment system, Budweiser Red Lights can be purchased† for $149 beginning February 3 at www.Budweiser.ca

Filed in: | KK Hockey | Permalink
  Tags: budweiser


Zqto's avatar

Freaking awesome idea

Posted by Zqto on 02/01/13 at 12:11 PM ET


Freaking awesome idea
Posted by Zqto on 02/01/13 at 11:11 AM ET

It is until I realize I watch almost every game on delay because I’m on pacific time and I watch an eastern team so I get home from work an hour after it’s started, and other times so I can skip through commercials and especially intermissions.

I do have The Goal Light though.

Posted by NathanBC on 02/01/13 at 12:41 PM ET

Buck's avatar

One wonders if the Red Light will be available in the USofA.  Freakin’ Budweiser will NEVER get my custom if it ain’t.

Why isn’t my avatar showin’ up?  I’m logged in…

Posted by Buck from The High Plains of New Mexico on 02/01/13 at 07:29 PM ET

Buck's avatar

Never mind…

Posted by Buck from The High Plains of New Mexico on 02/01/13 at 07:29 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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