from Eric Francis of the Calgary Sun,

Far too often, the sports world forgets what it’s all about: Entertainment.

But what happened in this lakeside town of 13,000 over the last four days was a perfect illustration of two teams, a league, a broadcaster, a sponsor and every single player involved in getting it right.

The result: Pure magic for the residents of Sylvan Lake, who were privy to the very best the sport has to offer.

OK, so the hockey was ... well ... pre-season. But the packaging around it was sublime.

The ending: Perfection.

continued