from Tom King of SportsBusiness,

The NHL wants to enlist fans who will act as content creators and ambassadors for the league as it ramps content to its fans in China.

Ice hockey enthusiasts in China who have a unique point of view of Chinese hockey, leadership qualities, are active online, and are willing to organise offline activities are being encouraged to join the NHL’s recently launched initiative.

So called ‘fan leaders’ will be rewarded for their engagement by receiving benefits such as their own custom NHL jersey, free NHL.TV access for one year, tickets to future NHL China Games matches, and opportunities to participate in select VIP activities.

To earn these rewards the eventual participants will be expected to watch NHL games, share official NHL content on social channels, collaborate and create content, create and manage NHL fan clubs, and participate in NHL China events.

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