Kukla's Korner

Kukla's Korner Hockey

‘Fan Leaders’ in China

from Tom King of SportsBusiness,

The NHL wants to enlist fans who will act as content creators and ambassadors for the league as it ramps content to its fans in China.

Ice hockey enthusiasts in China who have a unique point of view of Chinese hockey, leadership qualities, are active online, and are willing to organise offline activities are being encouraged to join the NHL’s recently launched initiative.

So called ‘fan leaders’ will be rewarded for their engagement by receiving benefits such as their own custom NHL jersey, free NHL.TV access for one year, tickets to future NHL China Games matches, and opportunities to participate in select VIP activities.

To earn these rewards the eventual participants will be expected to watch NHL games, share official NHL content on social channels, collaborate and create content, create and manage NHL fan clubs, and participate in NHL China events.


Filed in: NHL Talk, | KK Hockey | Permalink


Royal Grand Exalted PooBah's avatar

I can hardly wait to see how China starts to dictate how the league can do things so they don’t upset the CCP. Most corporations just knuckle under and we know Gary loves money.

Posted by Royal Grand Exalted PooBah from the basement of the Alamo on 08/06/20 at 01:14 PM ET


The NBA and so many of it’s stars and coaches - talking about you,
“socially conscious” LeBron, and you “I can’t have an opinion
on the takeover of Hong Kong or the genocide against Uighers simply for who they are - people in China don’t ask me about random school shooters in the US” Steve Kerr - all of the way up to its commissioner, paragon of performative corporate wokeness, Adam Silver, have revealed themselves to be extremely hypocritical, endlessly greedy sellouts with no functioning moral compass, no sense of perspective when it comes to near totalitarian government and actual genocide, an actually proudly, officially racist-chauvinist society that will drag people away in the night for posting the wrong thoughts. Being serious about standing up for fairness and respect and civil rights in the US is and always has been a noble cause.

But all of these NBA celebrities seem to see in China is: huge hyper-profitable market for everything, virtually no worker protections or standards to prevent slave labor or mass environmental pollution; not the familiar US villain whom we can actually openly criticize and petition and organize to change. Super-vocal and critical here; immediately clam up and won’t say the mildest, most obvious criticism of how the CCP regime treats people where they do business. It’s not just like: nah, I don’t really want to get into that. They actually try and lecture and shutdown people who know and care what’s being done to countless defenseless people in the NBA’s new paradise.

The NBA has become an utter embarrassment. I used to love it so much.
If the NHL is intent on following the same path, it’ll be harder and harder to be a fan.

Posted by lefty.30 on 08/06/20 at 02:46 PM ET

OlderThanChelios's avatar

Having spent my Army tour of duty in Korea, I have great respect for Asian people and their culture. But no sports league should have anything to do wth China for the forseeable future (and that includes the Olympics next year).

Their deliberate actions in spreading COVID-19 has already killed nearly three times the number of Americand who died in in Vietnam. They need to pay a price for that.

Posted by OlderThanChelios from Grand Rapids, MI on 08/06/20 at 03:59 PM ET


I see the appeal of China to the NHL. It’s a huge, relatively untapped market that could feed a lot of talent and consumers to the NHL in the future.

However, the timing is terrible. Ignoring the political hot potato that is COVID-19 there are still plenty of horribly wrong things happening in China and it is only getting worse day by day. While sports can be a uniter, until China stops clamping down on free speech and protesters and stops cleansing ethnic and religious minorities nobody should be encouraging more involvement with the Chinese. I feel for the people. I’d love to spread the game of hockey and see the NHL in the Olympics again but China cannot be rewarded for its actions.

Posted by evileye on 08/11/20 at 09:53 AM ET

Add a Comment

Please limit embedded image or media size to 575 pixels wide.

Add your own avatar by joining Kukla's Korner, or logging in and uploading one in your member control panel.

Captchas bug you? Join KK or log in and you won't have to bother.


Notify me of follow-up comments?


Most Recent Blog Posts

About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com