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Additional Information On The All-Star Game TV Ratings

STAMFORD, Conn. – Feb. 1, 2016 – Fueled by a new 3-on-3 tournament format and a two-goal performance by Pacific Division captain and All-Star Game MVP John Scott, the 2016 NHL All-Star Game on NBCSN was the most-watched and highest-rated All-Star Game in the network’s history, averaging 1.595 million viewers and a 0.90 household rating, according to Fast National data from The Nielsen Company.

Viewership of this year’s NHL All-Star Game (5:03-8:27 p.m. ET) from Bridgestone Arena in Nashville, Tenn., was up 34% vs. 2015 (1.194 million). This year’s viewership peaked in the 6:30-6:45 p.m. ET quarter hour, as 1.89 million viewers watched John Scott score a pair of goals in the Pacific Division’s 9-6 win against the Central Division.

The Pacific Division went on to win the All-Star Game with a 1-0 victory in the championship round over the Atlantic Division, which defeated the Metropolitan Division 4-3 in the tournament’s first game. This year marked the introduction of the 3-on-3 tournament format to the All-Star Game, inspired by the NHL’s new 3-on-3 overtime format, which began this season.

Following are the Top 10 markets for the 2016 NHL All-Star Game:

Market Rating
      1.   Buffalo 3.7
      1.   Pittsburgh 3.7
      3.   Chicago 3.3
      4.   St. Louis 2.9
      4.   Detroit 2.9
      6.   Providence 2.8
      7.   Minneapolis-St. Paul 2.6
      8.   Boston 2.2
      9.   Los Angeles 1.6
      9.   Philadelphia 1.6
      9.   West Palm Beach 1.6

 

ALL-STAR GAME POSTS TRIPLE-DIGIT GAINS VS. 2015 ACROSS ALL METRICS ON NBC SPORTS LIVE EXTRA

The 2016 NHL All-Star Game produced triple-digit gains across NBC Sports Live Extra, NBC Sports Group’s live streaming product for desktops, mobile devices, tablets and connected TVs. Viewers consumed 5.7 million minutes, up 235% vs. 2015 (1.7 million), and the event reached 73,600 unique users, up 130% vs. 2015 (32,000).

Filed in: NHL Teams, NHL Talk, NHL Media, , | KK Hockey | Permalink
 

Comments

Primis's avatar

“West Palm Beach”  .....    o_0

Posted by Primis on 02/01/16 at 07:05 PM ET

SYF's avatar

“West Palm Beach”  .....  o_0

Posted by Primis on 02/01/16 at 06:05 PM ET

Equally shocking is that Philly and LA are tied at that same market share.

 

Posted by SYF from impossible and oddly communally possessive sluts on 02/01/16 at 09:46 PM ET

d ca's avatar

Equally shocking is that Philly and LA are tied at that same market share.
Posted by SYF from Dr. Ima Tearadikov’s Office on 02/01/16 at 08:46 PM ET

It’s not shocking if you think about it….snowbirds and retirees from hockey climates plus some Panther bandwagoners.

I’ll also bet that if you look closer at the ratings of #1 and #4 you’ll find that more than a few watched the game on CBC—I know I did. Show me CBC’s ratings broken down by market and add Detroit plus Windsor together. Buffalo would require more work as it shares CBC Toronto’s broadcast .

Posted by d ca on 02/02/16 at 01:31 AM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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