from Ken Fang of Awful Announcing,

Networks love when postseason series go six or seven games. That’s when they get to sell extra ads. In the 1st and 2nd Rounds of this year’s NBA postseason and NHL Stanley Cup Playoffs, there were a combined total of six series that went the full seven games and another ten series that ended in six. But in the Conference Finals, that has completely turned around with one sweep in the NBA and potentially two more in the NHL.

Series that go the maximum can be an ad sales bonanza totalling as much as eight figures especially in the Finals. ESPN has sold out its ad inventory for the NHL Stanley Cup Playoffs and ratings for the NBA Playoffs have both ESPN and TNT smiling. However, it’s those Game 7’s that can make network executives pop celebratory champagne bottles in their corner offices....

The same is true for the NHL Stanley Cup Final which will be on TNT this year. On April 30, TNT had the good fortune to air two Game 7’s in the NHL 1st round with Florida upsetting Boston and Seattle winning its first postseason series over Colorado. Warner Bros Discovery ad slots were certainly at a premium that night. However, it’s not having the same luck in the Eastern Conference Final as Florida is on the verge of closing out Carolina in a short series. You know that WBD Sports is rooting for the maximum amount of games in the final.

Not only do longer series bring more eyeballs to TV’s, tablets and cell phones, it also allows ESPN and WBD Sports to promote programming on their sister networks (i.e. Dr. Pimple Popper). Now with one conference final ending in a sweep and potentially two more, it would prevent them from running NBA and NHL games through the Memorial Day Weekend. The lack of premier programming airing up to the start of the league finals in early June means no natural promotion across the Disney and Warner Bros Discovery networks.

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