“We’re All Devils Inside,” created in collaboration with Hovercraft, showcases a season of Devils narratives on and off the ice that shine a light on the many faces that comprise the Devils family. Featuring players, season ticket holders, fans, Devils and Prudential Center employees, and communities throughout New Jersey, the campaign reveals how the Devils inhabit everyday situations.

“’We’re All Devils Inside’ reflects our shared identity, our values and our commitments for every person that lives and breathes Devils hockey,” said Hugh Weber, Prudential Center and New Jersey Devils president. “We are united by our passion and pride for the team, our communities and our Devils family, and this campaign will highlight a powerful moment in the franchise’s renowned history.”

The campaign will live throughout Devils and Prudential Center assets, including Devils in-game presentation, arena branding, web and mobile, and will be featured on game tickets and promotional materials, as well as television, print and out-of-home creative.

The Devils start preseason play on Monday, September 22 at the New York Rangers and open the regular season on the road against the Philadelphia Flyers on Thursday, October 9. The Devils’ home opener at Prudential Center is Saturday, October 18 at 7:00 p.m. as they host the San Jose Sharks.