from Rob Wile of Business Insider,

Tipoff's at 9 tonight for Game 6 of the NBA Finals.

Meanwhile, Boston took a 2-1 lead last night in the Stanley Cup Final.

Who's been watching the games? Mapping data group ESRI has the answer.

The firm has developed developed software called the Tapestry™ Segmentation system that classifies US residential neighborhoods into 65 unique market segments based on socioeconomic and demographic characteristics.

One of their models tracks likely basketball and hockey viewership.

continued with maps...