from Ian Mendes of TSN,
On Monday night, the organization found a strange, new way to announce their bold, fresh direction for the franchise. At 10:05 p.m. ET – when many of their biggest fans had either gone to sleep or stopped paying attention to the news cycle – the Senators released a nearly six-minute conversation featuring owner Eugene Melnyk and defenceman Mark Borowiecki.
Considering Melnyk and general manager Pierre Dorion have not granted interviews about the direction of the team for several months, it was certainly a curious decision to allow Borowiecki to be the one to guide the conversation with the owner.
Less than 40 seconds into the video, Melnyk acknowledges the precarious position his club finds itself in – after a 30th-place finish in the standings and a summer filled with off-ice controversies.
“Right now, we’re kind of in the dumpster,” Melnyk admits.
more and watch the video below or at TSN....
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