A few days old...

from Peter Roumeliotes of Sports Ilustrated,

Social media has without doubt created a more active and engaged hockey fan who has never had an easier time following their favorite sport. During live broadcasts or at the arena fans constantly check Twitter, post and chat about the game they are watching, and simultaneously keep up with the latest news and trends. Research has found that hockey fans are among the most tech-savvy in sports. Look no further than the NHL’s wide array of bloggers, some of whom led the advanced statistics charge, a movement that grew with the use of social media.

Given hockey's status as the four or fifth banana among the major pro sports in the U.S., the NHL wisely realized the value of digital media as another way to promote itself and serve its fans who eagerly embraced the ability to voice their opinions in forums and social media platforms on a global scale. This phenomenon isn’t simply called “checking your phone while you are watching a game.” It’s known as “Second Screen Consumption.”

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