via Rick Westhead tweets,

Many fans incensed that NHL team jerseys might feature ads. But it’s already been done by at least 2 NHL teams. 1/2

G&M reported in Oct. 1985 that Oilers sold space on jersey to Nike. Blackhawks reportedly did same with “Gonzos,” a local sports store 2/2

via Justin Bourne tweets,

Pretty much everything I've read about jersey ads in NHL is kinda *shrug* "it's inevitable." It really comes down to "will fan backlash be

oo strong to justify doing this?" for the league, so I dunno ... I expect a little more staunch "f*ck this" out of you, hockey Twitter.