from Chad Finelstein of the Financial Post,

You’d think that with an organization as strong and experienced as the National Hockey League, they’d know a thing or two about getting a new team’s full infrastructure in place before making a huge announcement.

In mid-2016, after years of speculation and rumour, the NHL revealed that its newest franchise would launch in Las Vegas in time for the 2017-18 season. With a clever nod to the glitzy nightlife of Sin City, the league had decided to name the team the Las Vegas Golden Knights.

A good, catchy name.

But, the team didn’t apply for trademark protection in the United States for the name and logo until a few weeks after the expansion had been revealed, and had it rejected by the United States Patent and Trademark Office (USPTO).

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