Kukla's Korner Hockey

Kukla's Korner Hockey

Concern About Gambling Ads On Kids

01/25/2023 at 10:05am EST

from Arwa Mahdawi of The Guardian,

Before the US legalized single-event sports betting in 2018, the NHL opposed the idea. However, the “the landscape in North America has changed,” the NHL’s chief business officer, Keith Wachtel, told Canadian parliamentarians in 2021 – specifically, “technological innovation, increased partner sophistication and … a true understanding of how a regulated legal sports market can better promote responsibility and integrity versus a non-regulated market.” As it happens, the NHL probably also figured out it can make a lot of money – as much as $216m in annual revenue, according to research from the American Gaming Association.

When it comes to guys like Matthews and McDavid, one obvious concern is that adult viewers and fans will act on these endorsements and, despite tools to set limits, become addicts. But a lot of kids watch hockey, too. Nobody, it seems – including those who pushed for the changes to Canada’s criminal code that have allowed for single-event betting, like MP Brian Masse – really thought about that. He told the CBC he was now worried about the potential impacts of the ads on kids.

What can be done?

In Canada, anyway, there might be a pathway to more stringent regulation. The CRTC, Canada’s federal telecommunications regulator, already has established rules around alcohol advertising that state it cannot contain an endorsement from “any person … who is or is likely to be a role model for minors,” including for a full 10 years after they’ve retired from that activity. This rule kicked-in in 2003, when former NHL commentator Don Cherry endorsed Molson beer. The ads were eventually pulled after complaints. I asked the CRTC whether it was considering extending its rules for alcohol endorsement to single-event sports betting. “It is the responsibility of the advertiser to ensure the legality of airing all its commercials,” a CRTC spokesperson replied. “I don’t have any further information on this issue, and am not in a position to speculate.”

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thanks to a KK member for passing this on

damndogrevenge

Keith Wachtel, told Canadian parliamentarians in 2021 – specifically, “technological innovation, increased partner sophistication and … a true understanding of how a regulated legal sports market can better promote responsibility and integrity versus a non-regulated market.”

what a line of double talk horseshit. 



https://www.sportsbusinessjour...

MurrayChadwick

I'm sorry but the presence of gambling in sports is so far down the list of things that are negatively impacting the youth in the "West" suggesting priority or action before you address the negative impact of social media at large as an example, tells me you are clueless and do not deserve to be taken seriously, good day...

TreKronor

I'm against all the gambling ads and all that, but honestly I don't think we should be "protecting" kids from the fact that this stuff is out there. Just like the kids I went to college with who hadn't had a sip of alcohol until they got there and then they went wild.

evileye

Gambling ads and the resulting behavior is bigger general problem than just an issue with "kids". The sports leagues that decided to form partnerships with the gambling houses will never be the same. 

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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