from Scott Gleeson of USA TODAY,

The Philadelphia bar that inspired the St. Louis Blues' "Gloria" fad is seeking money from the items — T-shirts, hats and other small merchandise — that were sold inside and outside of Enterprise Center during the team's run to its first Stanley Cup.

Attorney Rob McKinley, who represents The Jacks NYB, told USA TODAY Sports that the Blues' postgame victory song, Laura Branigan's 1982 disco classic "Gloria," was only part of the equation.

The fanbase's rallying cry, "Play Gloria!" began at The Jacks NYB, and as such, McKinley said that idea comes with a price for others making a profit off it.

"The bottom line is they created this brand and supported the St. Louis Blues and their fans on the Stanley Cup run," McKinley said Tuesday.

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