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Watching Rogers Communications

from David Shoalts of the Globe and Mail,

Rogers Communications Inc. is off to a slow start in the quest to win its $5.2-billion gamble on NHL hockey.

After eight weeks, the ratings results for NHL games on Rogers’ various networks plus the CBC are mixed compared to last year – up slightly for the Eastern games on Saturday nights, down significantly for the Western games on Saturday, up nicely on Wednesdays and disappointing on Sundays.

According to the ratings compiled by Numeris, the primary audience measurement company in Canada, the average audience for Hockey Night In Canada’s Eastern games on Saturday nights through Nov. 22 was 2,184,000 people. That is an increase of 17,000 viewers from the same period in 2013, which is 1 per cent. The average audience for the later Western games on Saturdays was 860,000, down 17 per cent from 1,032,000 last year.


Filed in: NHL Media, Hockey Broadcasting, d, | KK Hockey | Permalink
  Tags: rogers


alwaysaurie's avatar

I’m surprised at the collapse in viewership in Western Canada.

Seems like they took the change from CBC to Rogers personally or something.

With the improvement in Calgary, Winnipeg, and Vancouver I would’ve thought that viewership had increased.

Posted by alwaysaurie on 12/06/14 at 10:30 AM ET

gowings's avatar

“Moore says Canadians are still getting used to finding hockey on different channels than they are accustomed to, and the wide variety has diluted the individual audiences. “

Or maybe we just find the product soo bad, we rather skip a game or watch it on the net? I mean, me personally, I watch less games since TSN is not the main broadcaster. I will watch the very few games they have….their panel and broadcast is soo much better in my opinion VS Sportsnet

Furthermore, how many times do I see “blackouts” for games? Too much….and unlike TSN, I have to buy the full package to watch the games and they are not all on TV!!!!!

Anyway…..GO WINGS!

Posted by gowings from MTL on 12/06/14 at 10:41 AM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

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