The adidas Reverse Retro program creates a new formula to showcase the passion of the fans. The overarching design theme during adidas’ two-year-long process was to mine each team’s jersey archive and team colors, remixing them to create something new and never seen before. With that in mind, adidas created uniquely distinct and desirable jerseys that incorporated inverted team colors.

“Hockey fans love retro jerseys and Reverse Retro is a great opportunity for adidas to work closely with the NHL and all 31 teams to bring back a design from a meaningful point in team history with a unique twist,” said Dan Near, Senior Director at adidas Hockey. “Our goal from day one has been to work with the NHL and all of the teams to bring creativity, innovation, and energy to the sport with all that we do. What better way to do that than to bring together the nostalgia of historical moments in each team’s history with something new via designs that have never been seen before in the sport.”

Brian Jennings, NHL Chief Brand Officer and Senior Executive Vice President added, “NHL team jerseys have long carried deep historical significance for avid and casual hockey fans. Through the years, the design of each team jersey has evolved to balance history and authenticity with cultural touchpoints. The Reverse Retro program is a celebration of the hockey jersey’s confluence of nostalgia, style and broad appeal. As a brand, adidas sits at the epicenter of youth, sports and lifestyle and is the ideal partner for this exciting initiative.”

Each team will wear the adidas Reverse Retro ADIZERO Authentic jersey in multiple games during the 2020-21 NHL^® season with special head-to-head matchups featuring exciting and renewed rivalries – both old and new – the league will announce at a later date.

The adidas Reverse Retro ADIZERO Authentic jerseys for all 31 NHL^® teams will be December 1 for $180-$225 in the U.S. and $200-$250 in Canada at adidas.com, adidas.ca, NHLShop.com, NHLShop.ca and team stores exclusively, with wider availability at additional retailers starting December 6. Fans outside North America will be able to purchase adidas Reverse Retro ADIZERO Authentic jerseys for all 31 NHL^® teams at NHLShop.com starting Dec. 1.