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Digital Dasherboards

from Sports Illustrared wire service,

The NHL is testing virtual advertising technology on dasherboards, Sports Business Daily reports.

Seventeen teams already use virtual advertising above the dasherboards in broadcasts, but the league is exploring options to expand the technology to create “dynamic dasherboards.”

The new digital billboard replacement, which is being tested by European company Supponor, would allow for broadcasters to sell dasherboard inventory even when a team is playing at an away venue.

The in-venue signage would also generate more revenue, though problems arise when deciding how to split it (the $$$).

continued

Filed in: NHL Teams, NHL Talk, NHL Business of Hockey, | KK Hockey | Permalink
 

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com