With the opening of the NHL—Powered by Reebok store in New York just over a week ago, I’ve been envious of locals who’ve had a chance to check it out in person. And I’ve been particularly intrigued by the “ice wall” for some reason.

So I whined to a friend who lives in NYC, asking him to visit the place and send me some decent photos of the thing. Yesterday he finally did, trekking down to Sixth Avenue and West 47th Street.

So now I’ve got my photo—but it wasn’t exactly what I was hoping for…