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Sponsorship In Full Force During The Playoffs

from Tony Lefton of SportsBusiness Daily,

NHL sponsors are readying activation as the Stanley Cup Playoffs open tonight in Montreal, Nashville, Vancouver and DC.

As the league continues its effort to make the playoffs an “April/May/June Madness” similar to the NCAA hoops festivities in March, Samsung is sponsoring a playoff bracket challenge again, and the NHL hopes to double last year’s 530,000 entries.

Fellow sponsor SAP ties in this year with supporting analytics. “As we look to develop more fans, a bracket contest is something casual fans will weigh in on,” said NHL Exec VP & CMO Brian Jennings.

Honda has its second TV spot with Hockey HOF Curator and keeper of the Stanley Cup custodian Phil Pritchard, which will support its Pilot SUV. The white-gloved “Cup Keeper” has previously appeared in ads for MasterCard and Discover. On the beverage side of the house, Pepsi’s AMP energy drink is backing “No Bull Moments” playoff video vignettes on NHL Network and NHL.com.

continued

Filed in: NHL Talk, NHL Business of Hockey, | KK Hockey | Permalink
 

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com