from David Goldman of CNNMoney,

Reebok's 2015 NHL All-Star uniforms featured fluorescent green stripes -- a standout for a typically conservative league. Unsurprisingly, Reebok said it had young fans in mind when designing the uniforms.

"To showcase the heroes of the game, we thought we could have a design more targeted towards a younger demographic," said Dom Fillion, Reebok's lead designer. "We think it will get them excited about the game."

Since none of the NHL teams feature neon colors on their uniforms, Reebok is turning to team-licensed apparel such as t-shirts and hats to feature the popular color.

"Demand for these colors has definitely gone up," said Keith Leach, Reebok's director of NHL merchandising.

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