Kukla's Korner Hockey

Kukla's Korner Hockey

Neon Is In

01/28/2015 at 10:26am EST

from David Goldman of CNNMoney,

Reebok's 2015 NHL All-Star uniforms featured fluorescent green stripes -- a standout for a typically conservative league. Unsurprisingly, Reebok said it had young fans in mind when designing the uniforms.

"To showcase the heroes of the game, we thought we could have a design more targeted towards a younger demographic," said Dom Fillion, Reebok's lead designer. "We think it will get them excited about the game."

Since none of the NHL teams feature neon colors on their uniforms, Reebok is turning to team-licensed apparel such as t-shirts and hats to feature the popular color.

"Demand for these colors has definitely gone up," said Keith Leach, Reebok's director of NHL merchandising.

more, includes many sports...

Create an Account

In order to leave a comment, please create an account.

About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at [email protected]

Most Recent Posts

Most Recent Comments

Comment by bigfrog in Kukla's Korner Hockey from the entry Nashville's Top Line - 2 hours ago
Comment by exor54 in Abel to Yzerman from the entry Time To Talk On A Day Off - 3 hours ago
Comment by RWHockey13 in Abel to Yzerman from the entry Time To Talk On A Day Off - 4 hours ago
Comment by damndogrevenge in Abel to Yzerman from the entry Time To Talk On A Day Off - 4 hours ago
Comment by Paul in Kukla's Korner Hockey from the entry NHL GMs Agree To Keep Regular Season OT Format - 5 hours ago