from Donna Goodison of the Boston Herald,
The Boston Bruins are clamping down on secondary market resellers who typically sell tickets well above their face values — freeing up about 1,000 season tickets for fans on their waiting list.
The NHL team has canceled the accounts of 150 to 200 high-volume ticket agencies and scalpers located outside of New England and New York who hold season tickets for the current year, preventing them from renewing the tickets for next season.
The team will offer those approximately 1,000 freed-up season tickets to New England fans on the 10,000-plus waiting list that began in 2011.
The team said it identified the high-volume resellers through data analysis.
“This would be our first strategy that identifies the professional resellers,” said Glen Thornborough, senior vice president of sales and marketing for the Bruins and TD Garden. “Our process was to identify resellers and/or accounts that post a high amount (of tickets) and don’t really participate in coming to the games. Our goal is to make sure our most loyal fans get the best access and the best prices to come to our games.”
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