from Pat Borzi of the New York Times,

Attracting people to the Hall has been difficult. The three-story white building is visible and accessible from State Road 53, a four-lane highway leading to northern lakes, rivers and campgrounds. Hubbard said the road was much busier in the summer than in the winter, making the Hall a seasonal attraction.
Some critics of the Hall in Eveleth blame poor marketing for its problems.
“I don’t think they really exploited it,” said Mary Baratta, who owns Mary’s Morsels, a popular coffee shop not far from the Hall. “They thought they’d hang some rusty skates, open the doors and people would come. You have to market yourself.”

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