from Irene Thomaidis of the Toronto Sun,

With the world junior in full swing, the hype around Team Canada phenom Connor McDavid is hitting another peak.

And what bigger hype machine is there than Twitter to document the interest in the Newmarket native — or the tournament in general.

“The world junior is really a perfect storm in terms of driving conversation on Twitter,” Twitter Canada’s Christopher Doyle said. “It’s Team Canada’s best young hockey stars taking on the world, in front of a large national TV audience during the holidays.”

McDavid’s follower count (@cmcdavid97) over the past year has increased 135%, according to stats provided to the Toronto Sun by Twitter Canada.

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