from Christina Ledra of NHL.com,

The NHL's youth movement continues with the second group of NHL Power Players, an advisory board made up of fans ages 13-17 who are bringing their best ideas to help grow the game with a younger audience.

Up from 15 in 2019, this season's panel consists of 25 kids from the U.S. and Canada. Each was selected from a pool of applicants because of their innovative and creative ideas. They also had to participate in a three-part interview process....

Throughout the season, the members of the board communicate with each other on a Slack channel and participate on meetings over the phone or Zoom where they will make suggestions on marketing the NHL, community engagement, rules of play, events and social media content.

"NHL Power Players is a unique and engaging way for the League to immerse the next generation of hockey fans into our sport while utilizing their feedback to create thoughtful change in marketing our game," said Heidi Browning, NHL Senior executive vice president & chief marketing officer.

Browning and her staff work with the advisory panel throughout the season to discuss the kids' ideas about social media content, marketing teams and players, and the inner workings of the NHL.

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