via Ian Thomas and Eric Fisher of SportsBusiness Daily,
The NHL has signed a six-year partnership with MLBAM in which MLBAM and MLB’s overall media division will now operate the NHL’s digital operations, streaming services and NHL Network, according to multiple sources. The deal, valued at more than $1.2B over the course of the contract, will also give the NHL a 7-10% equity stake in MLB’s digital arm. MLBAM will take over operations of the websites of the league and its 30 clubs, all mobile applications, and its GameCenter Live streaming video service. The NHL had previously used NeuLion as its digital vendor for the past seven years.
MLBAM will also oversee NHL Network, moving the channel's HQ to MLB Network’s existing location in Secaucus, N.J. With the new deal, MLBAM will work with the NHL on programming and production, and pay the league approximately $100M a year in rights fees. The partnership will be formally announced during a conference call this afternoon hosted by NHL Commissioner Gary Bettman, NHL COO John Collins, MLB Commissioner Rob Manfred and MLB President of Business & Media Bob Bowman.
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