from Adam White of Front Office Sports,

“We absolutely are a data company. It’s affecting everything that we do.”

One conversation with Senior Vice President of Business Development & Global Partnerships for the National Hockey League David Lehanski, and the future is quite obvious.

The ability to collect, analyze, package, and deliver data is one of the biggest opportunities the league has.

The league knows it, its partners know it, the NHLPA knows it, and that’s why they’re all leaning into it....

Of the top-five most valuable companies in the world, the case can be made that data plays a large, if not the dominant role in the success of each of them.

While it may not be able to replicate the successes of the Apple’s and Alphabet’s of the world, the NHL sees a bright future ahead thanks to data that it has never seen — let alone analyzed — before.

“Data, the collection of it, and the analysis of it is a major focus for us,” added Lehanski. “We know that that this data is incredibly valuable to a number of groups. It will help our coaches and our players be able to make decisions more quickly, and it’s going to help our media partners with regard to how they present the game so they can think of new, innovative ways to pull viewers deeper into the broadcast.”

more