from Alex Silverman of SportsBusiness Daily,
The Stars took a significant step forward in ’13-14, making the playoffs for the first time since Owner Tom Gaglardi bought the team out of bankruptcy in ’11.
The team followed up that milestone by adding veteran scorers Jason Spezza and Ales Hemsky to its young core. With the hope that the team will carry its on-ice momentum into ’14-15, the front office, led by President & CEO Jim Lites, is working to put the team’s business operations in a position to follow suit.
Lites admitted the team likely is not in a position to turn a profit this season, but said that the goal is climbing closer. Lites: “Once we can sell the lower arena of the AmericanAirlines Center out on a season-ticket basis at fair prices, we’re going to be well on our way to being profitable on an annual basis.”
Lites said that the team is 80% of the way to selling out the arena's lower bowl on a nightly basis. The team has a full season-ticket base of 9,000 heading into this season, up from 6,000 when Gaglardi took over.
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