The :30 commercials speak to the true passion NHL fans have for their teams and makes light of the outlandish things fans do to demonstrate their allegiance and support in their team’s quest for the Stanley Cup.

The Three links below opens up videos.

● In “Tattoo,” an enthusiastic Vegas Golden Knights fan prematurely gets a Stanley Cup Championship tattoo on his arm before the 2019 Playoffs begin, confidently stating “this is our year.” Unfortunately for him, it was not their year.

● In “Catfish,” a Nashville Predators fan smuggles a dead catfish into the arena, braving the smell and threat of security, before tossing the good luck ritual onto the ice.

● In “Not Together,” two life-long fans of the Colorado Avalanche decide to end their 10-year relationship, believing that they’re bad luck after the first game they watch apart is the game the Avs win the Stanley Cup. For some fans, their favorite team is their true soulmate.

“This campaign celebrates the extreme, and occasionally irrational, ways hockey fans show their passion and commitment to their favorite team,” said Casey Hall, Senior Vice President, Marketing & Branding for the National Hockey League. “While these spots highlight three unique and fun stories, the idea that ‘love makes you do crazy things’ is a universal theme that connects with sports fans everywhere.”

The Stanley Cup Playoffs begin Saturday, April 20, with games on ABC, ESPN, ESPN2, ESPN+, TNT, TBS, TruTV and MAX in the U.S., and in Canada on SN, SN1, SN360, SN+, CBC, TVA Sports and TVAS2. Outside of North America, NHL international media partners will deliver games to fans around the world.

“These spots really capture the unique love that NHL fans have for their teams and the Playoffs,” stated Chad Broude, co-founder of Highdive. “In these ‘crazy love stories,’ which were actually inspired by true stories we found, we paint a different picture of the way fans show their admiration and dedication to their teams–everything from getting tattoos to throwing a dead catfish onto the ice. The Playoffs are such a special time for NHL fans, and we wanted to give them a nod in these spots for everything they do to help their teams make it to the Final.”

Fans can follow the conversation via the hashtag #StanleyCup.