from Mark J. Burns of SportsBusiness Jorunal,

The NHL’s Board of Governors could approve helmet ads for the '20-21 season as early as today, sources tell SBJ. These people said it’s “likely” that the asset will be approved. A Board of Governors call is scheduled for today.

Sources said that the helmet ads for the upcoming season are primarily designed as a make good for naming rights sponsors and founding-level type partners, subject to league approval. The sticker placement of sponsors would be located on both sides of a player’s helmet, sources said, and only one brand would be allowed at a time on the helmet.

Sources said that teams will likely have the option of selecting one brand for all home games and one brand for all away games, but they won’t be able to swap different sponsors throughout the season. It’s currently unclear what the exact size of the sponsor stickers will look like.

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