from Sean Fitz-Gerald of The Athletic,

His workout videos have become a summer staple on Instagram, where he broadcasts to an audience of nearly one million followers. Subban reaches more than a million on Twitter, and regularly expands his footprint beyond social media — the 30-year-old defenceman and U.S. Olympic star Lindsey Vonn announced their recent engagement in Vogue.

“I think he’s doing an unbelievable job,” said Wayne Simmonds, a veteran NHL forward who will play alongside Subban in New Jersey this season. “He’s essentially almost the face of the league right now, right?”

Subban was on the cover of the popular EA Sports NHL 19 video game last year, and has now reached a point where paparazzi track his movements through public spaces. The willingness to court attention in Montreal led some members of the Canadiens organization to roll their eyes in private, but Simmonds suggested the approach has provided a template for younger stars to follow.

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