Playable across various platforms, online gamblers can now place bets from their own smartphone, meaning that the likes of live and in play betting is really thriving in this fairly new world. But within the online gambling world, there is one sector that is growing independently at a rate and that is a former pub classic, the humble fruit machine.

More so known as the online slot game or online video slot, this game format has come from humble beginnings in the corners of pubs and clubs, to be a full fledged community within online gambling. There are thousands of titles to choose from, each of them ranging in terms of how you play them, what theme they are inspired by, what layout they use and how much you could win thanks to betting on them.

But what they all have in common is their immense popularity, with the extremely playable nature of such games making them a go to option for online gamblers. But why is it that online slots are such a rapidly growing industry? Well, here are some reasons…

New games are released every day

As far as online gambling formats go, the online slot game is a fairly blank canvas, leaving it down to developers to get creative with the reels and design a game with a theme of just about whatever they can imagine.

It seems like everyone has one and those who do, are on it so often. Therefore, the fact that so many slot games are optimised to perform brilliantly on smartphone, makes a lot of sense for the growing industry. Quick to play and accessible no matter where you are, you can place a bet so easily now that it is no wonder why online slot games are booming right now.

This has led to a really competitive industry in which developers are trying to better each other all the time and as such, new slot games are released every day. Such a massive selection is an appealing prospect as in theory, you would never have to play the same game twice.

Differing betting margins

Whilst the fruit machines of old might have had just one fixed betting amount, online slots are often more flexible and offer gamblers the chance for a truly personalised betting experience.

Some games have a very low minimum bet, making for an inclusive gamble that caters for an inexperienced low budget gambler. However, others have very high maximum stakes, so even high rollers are coming to slot games. Getting all these demographics and all of this money, helps slot games grow as an industry.

Play on your phone

Just look around you and you will see the effects of the smartphone.