From Craig Custance at the Atlanta Journal-Constitution,

The NHL has to be different. With a national television deal on a growing, but basically unrecognized network (Versus), the league is looking beyond television to promote the game.
Plus, commissioner Gary Bettman recently said that surveys suggest hockey fans are more tech-savvy than any other sports fans.
So the NHL is ramping up its efforts on the Internet. The league is determined to lead the way in the next wave on media.

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(Includes comments on hockey blogs and online hockey video. Plus a mention of Kukla’s Korner, which is always appreciated.)