One last thought. Over the time I've been blogging, I've come across a number of letters to the editor sent to newspapers from fans of the WNBA. The complaint is always the same: Why don't you spend more resources to cover the league? It's unfair, and perhaps sexist that you don't. Isn't your newspaper obligated to cover the league? Those letters usually leave me shaking my head. No sport is entitled to any coverage at all. But once you've made your case, and it's clear that the media outlet of your choice isn't listening, what do you do next? You do what the folks at Women's Hoops did: Stop complaining, get off your duff and create the coverage yourself. If folks who love hockey want more coverage, they'll have to do the same. And I'd like to help make it happen.