from Sean McIndoe of Grantland,
It’s become an offseason hobby for NHL fans on Twitter, one popularized by TSN analytics columnist Scott Cullen: Wait for a team to publicly announce a signing, note its refusal to actually mention the dollar value of the deal, and then see how many minutes it takes for a media insider to get the goods. So far, nobody has made it past 10.
All of which raises an obvious question: Why are NHL teams doing this? Why bother taking the time to announce news without bothering to include, you know, the actual news?
If there’s a good reason for the practice, it’s a well-kept secret. I recently asked one PR rep from an NHL team that doesn’t disclose terms about the logic behind the practice, and he admitted he wasn’t aware of any particularly good reason for the policy. A player agent offered up the theory that some teams may exclude salary info “based on a philosophical belief the information is confidential,” but quickly added that “there is no legal basis for this assumption and contract terms are readily available on the NHLPA’s public website.”
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