from Chris Emma of CBS Chicago,

For a league that’s often stunningly oblivious to the most obvious marketing methods, seemingly struggling with its own identity, the NHL has all but forgotten one of its most enticing products.

Frankly, by comparison to its peers, the NHL is a marketing disaster, jamming our throats with Stadium Series games in cookie-cutter stadiums in hopes of a boost. Sure, the NHL won’t ever be “The Shield” or America’s pastime by any means, but it can at least show comfort just being itself.

When the Blackhawks laced the skates to battle the Red Wings in “Hockeytown,” or took the ice at the Bruins’ Boston Garden, it just felt right. These battles bring back memories for fans young and old. These are among hockey’s greatest traditional teams, meeting far too rarely.

Before Gary Bettman and his league locate the next listless Stadium Series venue — seriously, these have jumped the shark — how about an idea? The NHL should showcase one of its greatest traditions, The Original Six.

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