The Phoenix Coyotes aren't exactly going to be a moneymaking machine under their new ownership, but ESPN's Craig Custance, penning an Insider-only column, spoke with IceEdge Arizona's George Gosbee and Anthony LeBlanc about their plans to turn the franchise around, and Custance outlines fie teps that the previous owners seem to have ignored--gaining sponsorships, snagging a decent TV deal, earning a take on the rink's food and beverage sales, actually asking people to pay to park at the rink and more aggressively-pursuing season-ticket sales--that ought to at least help the Coyotes no longer hemorrhage "desert brick."
Regarding that last point? There's some serious room for improvement:
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