from Scott Burnside of ESPN,

You can't just dust off the old World Cup of Hockey logo and expect people will give a darn, especially when they were halfway out the door on the mistreated property a dozen years ago.

This new event must have pizzazz, it must have panache and it must resonate not just in Toronto, where the tournament will reportedly be held, but around the hockey world.

It has to be embraced by players and fans everywhere.

It has to mean something. It has to get the juices flowing and the imagination turning with thoughts of Wayne Gretzky to Mario Lemieux and the 1987 Canada Cup.

It has to promise hockey magic and then it has to deliver it.

Or else this will blow up like a dime-store gag cigar.

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