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Video- ESPN Creative Work

from the ESPN Press Room,

As the National Hockey League returns to The Walt Disney Company and ESPN’s collection of television and direct-to-consumer streaming platforms, ESPN will debut a brand-new, cross-platform creative identity for its coverage. The identity combines the authenticity of legends past with the elegance of the modern game in a powerful, fluid identity, rooted in cutting edge design.

“The power of Creative Studio aligning on all parts of the NHL’s return to The Walt Disney Company and ESPN platforms is simply unmatched,” said Carrie Brzezinski-Hsu, vice president, ESPN Creative Studio. “We put together a cohesive strategy for all parts of this project – everything from design identity, animation and music to ad integration, edit vignettes and digital storytelling – that come together to evolve the overall viewing experience for fans and our partners across the enterprise.”

When developing this brand-new system, the ESPN Creative Studio team kept several goals in mind, including catering to a younger demographic and leveraging technical innovations (player tracking, AR and real-time stats), while also remaining true to the unwritten language of the game and maintaining a strong respect for the history of hockey.

“NHL is the first project of this size and scope developed within our newly formed ESPN Creative Studio,” said Ben Bieglecki, senior manager, Creative Operations.


Below, watch the creative work.

Filed in: NHL Media, Hockey Broadcasting, | KK Hockey | Permalink


Paul's avatar

I must say I did not know how ESPN would market the NHL, but so far they’ve done a great job. 

They done more right now than NBCSN did in 10 years.

Posted by Paul from Motown Area on 10/12/21 at 12:27 PM ET

Paul's avatar

For those of you who watch HNIC… via Sportsnet release,

Hosts Ron MacLean and David Amber return to the Saturday night special, alongside analysts Friedman, Hrudey, Bieksa and Jennifer Botterill. Jeff Marek debuts as a regular Hockey Night in Canada contributor for the weekly 32 Thoughts segment with Friedman during second intermission.

Posted by Paul from Motown Area on 10/12/21 at 01:16 PM ET

TreKronor's avatar

I agree PK.  I thought ESPN would drop the ball but so far it’s looking like they may actually deliver.  On Monday Night Football they actually had tickers about the NHL and a graphic in the corner of the screen about NHL season kicking off.  I was surprised to see that.

The proof will be in the pudding, but so far I’m optimistic they may bring a new feel to the game.  It was pretty darn predictable with NBC by the end.

Posted by TreKronor on 10/12/21 at 02:33 PM ET

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About Kukla's Korner Hockey

Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

Email Paul anytime at pk@kuklaskorner.com


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