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The New Jersey Devils Announce Digital Collectibles Partnership

NEWARK, NJ – MAY 17, 2021: The New Jersey Devils and Fanaply have announced the first digital collectibles partnership in Devils team history. Via the landmark partnership, industry-leading digital collectibles provider, Fanaply, will host, mint, sell and distribute the Devils first officially licensed Non-Fungible Token (NFT) Collection. The NJD NFTs will feature imagery inspired by iconic moments in Devils history, the team’s vibrant fanbase and the team’s recent “Made in Jersey” brand campaign;  providing true digital ownership and engagement for fans at both premium and accessible prices.  The NFTs in partnership with Fanaply will be all minted and backed on the Ethereum blockchain. To purchase the newly released NJD NFTs, go to NJDNFT.com.

To celebrate the partnership and support continued education for Devils, hockey and sports fans across the NFT landscape, the Devils have created an educational landing page explaining blockchain-supported digital artwork marketplaces. 


“Bringing limited-edition digital assets to the fans of an incredible, storied franchise in the New Jersey Devils is central to Fanaply’s belief that NFTs are the future of fan and consumer engagement,” said Grant Dexter, co-founder and CEO of Fanaply. “They allow fans to commemorate amazing moments, milestones and experiences of the teams, games, venues and communities they love through ownership in a unique digital collectible. Our NFTs are inclusive, environmentally friendly and can seamlessly integrate into a team’s existing sales, marketing and promotional strategies to create incremental revenue, real fan engagement and unlock digital and real-world rewards. Fans are telling us they want digital products, and we’re thrilled to be partnering with an innovative, thoughtful, fan and community-driven group at the New Jersey. It’s truly refreshing to see a franchise embrace this new technology and explore how we can do even more for fans."


“The partnership between the Devils and Fanaply originated from a shared vision and desire to provide a creative vehicle for fan engagement that honors the Devils storied legacy and continued brand story in new, digital ways that will build with the debut of each new digital collectible,” said Jake Reynolds, New Jersey Devils President. “Our Front Office continues our dedication to creating unique, impactful and innovative ways for our fans to connect with our team at every engagement and interest level. We appreciate Fanaply’s diverse experience and success among major, international sports and entertainment brands in the digital collectible space; and we look forward to amplifying these digitized fan offerings with packages that include reality-based experiences and opportunities to give back to our community.” 


Behind NJD NFT’s First Collection Drop: 

  • “NJD EST 1982” Coin: The Devils’ legacy in New Jersey began in 1982 and lives on in 2021 with the “NJD EST 1982” NFT coin; which will be available as a 1/1 collectible and sold in auction-style format on the Fanaply platform. Winning bidder will additionally receive a physical replica of the coin and two Full Season Ticket Memberships to the Devils 2021-22 Season - in a package that significantly bundles digital artwork, a physical collectible and memorable game experiences. 
  • “NJD 3x Champ” Coin: In powerful reflection of the Devils three-time Stanley Cup-winning legacy, this NFT will be available as a 1/1 collectible and sold in an auction-style format on the Fanaply platform. The winning bidder will additionally have the opportunity to watch a 2021-22 season game in the New Jersey Devils Alumni Suite with a Devils legend from one of the championship years at Prudential Center.


The NJD NFTs will be produced and sold by Fanaply, a leader in developing NFTs from the biggest names in music, sports and entertainment for the world’s biggest fans. Collectors and fans interested in viewing, purchasing or bidding on the limited release can visit Fanaply.com or NJDNFT.com


Fanaply boasts a diverse roster of partners across the music, sports and entertainment space. In 2021 alone, Fanaply has launched official NFTs with NASCAR teams 23XI Racing and JTG Daugherty Racing, the 2021 Kentucky Derby and Churchill Downs Racetrack, Florida Georgia Line and most recently, continuing their long-standing partnership with Death Row Records, announced NFT “easter eggs” in the new Death Row Records virtual museum.  In 2019, Fanaply announced its first endeavor in the live events and entertainment space via a partnership with Coachella Valley Music and Arts Festival, powering their digital collectibles program. 

Filed in: NHL Teams, New Jersey Devils, | KK Hockey | Permalink


Paul's avatar

The reason I posted this is the NFT craze has been around a few months but many, like me, have no clue about them.

Searching the web like normal, I found this.

from Will Feuer of the New York Post,

These aren’t your grandpa’s trading cards.

NFTs, or non-fungible tokens, have taken the world by storm this year. When Christie’s auctioned off an NFT for more than $69 million in March, it propelled the concept squarely into the public spotlight — with everything from iconic sports moments to memes being memorialized into NFTs and sold often for staggering prices.

But the movement can seem daunting and confusing to outsiders. Here is what it’s all about:

What is an NFT?

Fundamentally, NFTs are one-of-a-kind, verifiable digital assets that are traded on blockchain technology.

That’s a high-tech way of saying it’s a bit of data representing something unique, or at least scarce, that allows the owner to prove the asset is theirs.


Posted by Paul from Motown Area on 05/17/21 at 07:39 PM ET

Royal Grand Exalted PooBah's avatar

The people that put money into these are betting that it goes up in value much like Bitcoin but the whole thing could collapse at any time much like the stock market. These also burn a lot of electricity to keep the computers on that keep the block chain alive. I think it’s very wasteful some see it as an investment others see it as works or art I guess.

Think of it as and electronic Steve Yzerman rookie card that no one else can collect… but they kind of can if they make their own… so it’s kind of the wild west for these right now there is no authorized sanctioning body I know of and it’s like buying a digital movie and the website goes out of business your movie is gone.

I would feel much better about these if they were all supported by renewable energy so it doesn’t mess with the climate. So if they make it all solar powered then great.

A recent SNL sketch might help explain…. no it probably won’t but anyway…


Yeah you are probably more confused… I don’t get it either.

Posted by Royal Grand Exalted PooBah from the basement of the Alamo on 05/17/21 at 08:55 PM ET

Royal Grand Exalted PooBah's avatar

But you can at least tell the grand kids you watch an SNL video mimicking an Eminem video. So you will have that going for you….  smile

Posted by Royal Grand Exalted PooBah from the basement of the Alamo on 05/17/21 at 08:58 PM ET


But you can at least tell the grand kids you watch an SNL video mimicking an Eminem video. So you will have that going for you….

Will the grandkids even know what SNL is or who Eminem is?

The prices for these NFT seems absurd to me. Even more so when you own something yet are limited in what you can do with it.

I want to make fast money just like everyone else but it’s pretty hard to convince me to put my retirement money (or part of it) in something that feels bit like a fad.

BTW, if anyone is interested in a randomly generated series of numbers at a HUGE discount. I’ve got a limited set of such numbers for sale at http://www.enrichmyretirement.com


Posted by evileye on 05/18/21 at 09:08 AM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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