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The Latest On The Broadcasting Deal With Turner Sports

from Brian Steinberg of Variety,

NBCUniversal has decided to cap a 16-year relationship with the National Hockey League, according to two people familiar with the matter, walking away from negotiations with the league, which is poised to triple the rights fees it collects from media companies with a new deal for a package it will launch with AT&T’s Turner Sports.

Turner will share overall rights with Disney’s ESPN, which struck a seven-year deal with the NHL in March that will give it control over a larger share of national games and other NHL properties. All told, these people suggested, Turner is likely to pay around $200 million a year for its NHL package, and ESPN is believed to be paying around $400 million — compared with the $200 million per year that NBC was paying the league for sole control of TV rights.

Turner and NBCU declined to make executives available for comment. An NHL spokesperson could not be reached for immediate comment. The aforementioned decisions have yet to be finalized these people cautioned, and could still change. Sports Business Journal previously reported some of the details.

An NHL rights deal would represent the most significant expansion of Turner’s sports portfolio in some time. Turner shares control of rights for NCAA March Madness with ViacomCBS and NBA rights with ESPN. The WarnerMedia unit recently renewed a deal for a package of games from Major League Baseball and has been working to build out its own celebrity golf tournament called “The Match.” But with parent AT&T looking to pare down its debt, Turner has not been expected to be a buyer of big sports packages in the recent past.

Sports observers will want to see if a Turner deal with the NHL comes with any sort of streaming rights for HBO Max, the streaming video hub which has become one of AT&T’s top business priorities. 

continued

Filed in: NHL Media, Hockey Broadcasting, | KK Hockey | Permalink
 

Comments

Paul's avatar

from Andrew Marchand of the New York Post,

At the end of the day, NBC’s offer went down following ESPN’s monster deal for four of the next seven Stanley Cups and then when NBC’s NFL outlay doubled to nearly $2 billion a year to keep “Sunday Night Football.” That left NBC unmotivated to budge as the NHL stared at it. NBC’s final offer was for $100 million per, according to sources, which was half of what its current deal averaged per season. Fox had moderate interest, while CBS had none, according to sources. NBC is saving its money to keep the Premier League that drives its direct to consumer Peacock subscriptions.

Turner is quietly a sports right holder behemoth. It now has the NBA, MLB, NHL, NCAA Tournament and golf’s “The Match.” Plus, it has an internet fire hose with Bleacher Report to reach potential younger fans via social.

Who will broadcast the games?

Doc Emrick retired after the Stanley Cup, meaning for its last Finals, NBC is going to have a new voice this year. If you are to place a wager, put it on Kenny Albert, who performed behind Emrick as NBC’s No. 2 for years.

Now, ABC/ESPN and Turner will build broadcasts. Turner does not have any NHL folks on its staff, except for Marv Albert, who is entering the final stages of his career.

more

Posted by Paul from Motown Area on 04/26/21 at 08:04 PM ET

SYF's avatar

Now, ABC/ESPN and Turner will build broadcasts. Turner does not have any NHL folks on its staff, except for Marv Albert, who is entering the final stages of his career.

Doesn’t stop them from hiring Pierre McGuire…

Posted by SYF from impossible and oddly communally possessive sluts on 04/26/21 at 08:24 PM ET

Paul's avatar

via Sean Shapiro and Richard Deitsch of The Athletic (paid),

Is the NHL coming out of these TV negotiations better off?
Sean Shapiro, NHL business writer: It’s easier to answer that question after the financial figures are revealed for the “B” package, but at first glance, the NHL is already in a better spot moving into the future with a pair of national TV partners as opposed to one. ESPN and TNT also represent an opportunity to better promote the sport and take lessons from NBA coverage that could potentially create a more entertaining broadcast and ancillary programming, like the pregame show. The NHL has long maintained it’s a top-four sport in the United States, and with this new TV package and multiple partners, it’s acting like it.

What does Turner Sports offer the NHL?
Richard Deitsch, media reporter: As in all of these negotiations, Turner offers the NHL the dollar figure the league wants. Money is always what drives these rights deals. But on a production level, Turner has years of experience producing high-quality events, from its well-regarded NBA coverage to its shared NCAA Tournament production with CBS. The potential of the younger demographic that the NHL can provide is appealing to Turner, so expect a product that is more free-flowing and appeals to 20- and 30-somethings.

Posted by Paul from Motown Area on 04/26/21 at 08:29 PM ET

SYF's avatar

Heh.  And I just completely cancelled my Cox Cable last month and now only paying for Cox Gigablast for the ultra high speed internet.

Oh well…

Posted by SYF from impossible and oddly communally possessive sluts on 04/26/21 at 08:33 PM ET

Down River Dan's avatar

....so expect a product that is more free-flowing and appeals to 20- and 30-somethings…..

So, lots of tik-tok videos, instagram, and Twitter….. Can’t Wait… confused

Posted by Down River Dan on 04/26/21 at 11:24 PM ET

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Paul Kukla founded Kukla’s Korner in 2005 and the site has since become the must-read site on the ‘net for all the latest happenings around the NHL.

From breaking news to in-depth stories around the league, KK Hockey is updated with fresh stories all day long and will bring you the latest news as quickly as possible.

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