So starting next season then, Gary?

Posted by Temo from La Capital, Míchígán on 08/17/16 at 02:34 PM ET

Queue people complaining about Gary Bettman.

Posted by neffernin on 08/17/16 at 02:44 PM ET

Someone knows how to drive up a price.

Posted by The Meal from Firestone, CO on 08/17/16 at 02:52 PM ET

How do you know when a lawyer is lying….his lips are moving….

Oh thank you Gary for protecting the history and legacy of the league.

Posted by Down River Dan on 08/17/16 at 03:03 PM ET

Here’s the thing—Ads on jerseys are coming, we can’t avoid that. And frankly, it’s not going to take anything away from the experience of watching NHL hockey. If every team has a small patch on the upper right or left chest or down by the hips, it’s not a big deal. Most of us won’t even notice it after a game or two. Plus, if it’s more revenue for the teams/league, that could lead to a higher salary cap and more room to play with roster-wise.

Posted by motorcityhoff on 08/17/16 at 03:05 PM ET

Take MLS for example. People wearing freaking Quaker jerseys. Took me 2 years to figure out it meant Chicago Fire.

Posted by TreKronor on 08/17/16 at 03:12 PM ET

We all know it is coming in the not to distant future, but Bettman saying something like this just leaves a sour taste in my mouth.

He will call the patches sponsorship and not advertising to correct his words from today.

Posted by Paul from Motown Area on 08/17/16 at 03:14 PM ET

In other words, we couldn’t find anyone to pay the ridiculous sponsorship fees we are asking for because our USA tv ratings are horrendous.

Posted by Hootinani on 08/17/16 at 03:20 PM ET

We all know it is coming in the not to distant future, but Bettman saying something like this just leaves a sour taste in my mouth.

Greedy little prick will implement this before addressing CONCUSSIONS because it puts $$$$ in every ones pockets.

Posted by WingedRider from Saskatoon, SK on 08/17/16 at 03:34 PM ET

I know when I’m thinking about history and tradition in regards to the NHL the first name that pops in my head is always Gary Bettman. 

Posted by Valek from Chicago on 08/17/16 at 04:00 PM ET

Molson Canadiens vs. Labatt Leafs has a nice ring to it doesnt it?

Posted by NIVO from underpants gnome village on 08/17/16 at 06:48 PM ET

Yeah, sure.  Mm-hmmm.  Right on, Gary.ASS.

Posted by SYF from impossible and oddly communally possessive sluts on 08/17/16 at 09:41 PM ET

Read the quote boys,
“I am a believer in the history, tradition and exactly how special NHL sweaters are.”
Does he outright say there will be no advertising?  No, he does not.  Weasel.

Posted by dwgs on 08/18/16 at 04:37 PM ET